Academic Profile

About

A professor supervising Ph.D. students at “Tun Abdul Razak University” (UNIRAZAK) while facilitating postgraduate programs with other universities and conducting corporate training with industry.

She also spoke and judged at local and international conferences, competitions, and events. Her career started in a market research company “Survey Research Malaysia” Nielsen. She has more than 15 years of experience in the Asia Pacific region in various industries, mainly telecommunications and Finance. Her works also involved corporate strategy, e-business, marketing, and transforming business processes between the PEOPLE (employees), PRODUCTS, PARTNERS, and CUSTOMERS by enhancing customer satisfaction levels and ultimately resulting in enhanced Business Relationships, reduced costs, processes, and increased revenue.

She was also the Chief Strategy Information Officer (CSIO) with a listed company. She is also affiliated with a few technology transfer offices globally besides advisors with a few associations. The reviewer and on the editorial board with a few international journals.

She has won numerous Asia Pacific ICT Awards (incl the prestigious ICT Oscar award) and the only ASIAN who voted 1 of the Top 3 favorites at Next Bank Asia. She is the 1st Malaysian to receive the Asia Pacific Next Generation Leadership Award and made it to the Top 15 of the world’s most promising young science and technology by Global Innovation through Science Technology led by the U.S. Department of State and the American Association for the Advancement of Science.

Her hobbies include sports, the outdoors, traveling, and photography. She has won travel essay and photography contests besides being a national sportswoman and received the Gold Award for the National Physical Fitness program. She was a trained instructor for the Air Taser (Star War-style non-lethal weapon) technology. Her mission is to build a positive environment and contribute to the Caring, Loving, and Sharing (CLAS) society where dreams become alive with business ventures and the technologies that make life special.

Academic Background

Prof Dr. PC Lai was the Scholarship holder for both her doctorates (DBA and Ph.D. with Distinction), MBA in finance (Leicester-UK), Business Information Technology (TVU-UK) a Chartered Marketer (CIM-UK) by profession with “Train the trainer certification” (HRDF) and was the Head of Innovation with UM Centre for Innovation and commercialization as well as Research Fellow with UM Deputy Vice-Chancellor (Research & Innovation).

Specialization

Management / Marketing / Research & Innovation / Information Technology / Entrepreneur / Consumers' behavior / AI Decision Making (AIDM™)

Research and Development

2018-2020, Horizon 2020 – ASEAN cybersecurity Fund
2021-2022, Modelling consumer behavior on the adoption of Blockchain
2022-2023, Algorithms for risk identification, disease, and resource optimization seeking to support the achievement of Sustainable Development Goal

Module Teaching Experiences

Research Methodology (Doctorate and Master level)
Strategic Management (Master level)
Strategic Marketing (Master level)
E-business / E-commerce (Master level)
Virtual Project Management (Master level)

Selected Publications

• Lai, P. C. and Tong D L (2022). An Artificial Intelligence-Based Approach to Model User Behavior on the Adoption of E-Payment. Handbook of Research on Social Impacts of E-Payment and Blockchain Technology, 1-15, DOI: https://doi.org/10.4018/978-1-7998-9035-5.ch001 (Novel research methodology and analysis for management implication decision making!)
• Lai, P. C., & Liew, E. J. Y. (2021). Towards a Cashless Society: The Effects of Perceived Convenience and Security on Gamified Mobile Payment Platform Adoption. Australasian Journal of Information Systems, 25. https://doi.org/10.3127/ajis.v25i0.2809 (WOS, SCOPUS, and ABDC ranking A) – Practical technology research using SMART PLS Analysis paper
• Hamdan N. H, Kassim S. H, Lai, P C, (2021) The COVID-19 Pandemic Crisis on Micro- entrepreneurs in Malaysia: Impact and Mitigation Approaches. Journal of Global Business and Social Entrepreneurship (GBSE) 7 (20), 52-64 (Myjournal) – Qualitative research paper focuses on micro-entrepreneurs
• Lai, P. C. (2020). Intention to use a drug reminder app: A case study of diabetics and high blood pressure patients. In SAGE Research Methods Cases. https://dx.doi.org/10.4135/9781529744767 – Research method paper
• Anthony NTR, Rosliza A. M, Lai, PC, (2019) The Literature Review of the Governance Frameworks in Health System. Journal of Public Administration and Governance 9 (3), 252-260, https://doi.org/10.5296/jpag.v9i3.15535 (Australia Era Ranking) – Scoping Literature Review
• Harrison, R., Scheela, W, Lai, P. C., Vivekarajah, S. (2018) Beyond institutional voids and the Middle-income trap? The emerging business angel market in Malaysia, Asia Pacific Journal of Management, 1-27 (WOS and SCOPUS, Q1) – Qualitative research paper for business angel
• Lai, P C, (2017) The literature review of technology adoption models and theories for the novelty technology, Journal of Information Systems and Technology Management, Vol. 14, No. 1, pp. 21-38 (SCEILO – ISI) – Current citation > 880 (Top citation in the short period – Top citation for the JISTEM journal) – How to develop research model literature review paper?
• Lai, P C, (2016) Design and Security impact on consumers’ intention to use single platform E- payment, Interdisciplinary Information Sciences, Vol. 22 No. 1 pp. 111-122, 2 (ISI-Indexed) – AMOS SEM Analysis paper
• Kasra, Shahaboddin, Amirrudin, Lai, P. C., Zulkefli, Identifying the most significant input parameters for predicting global solar radiation using an ANFIS selection procedure. Renewable and Sustainable Energy Reviews. 63; 423-434, 2016 (WOS and SCOPUS Q1) – Technical paper
• Nasraddin; Aznul; Ali; Unaizah; Erma; Lai P C, (2016) Metadata Hiding for UAV Video Based on Digital Watermarking in DWT Transform, Multimedia Tools and Applications. Volume 76, Issue 15, pp 16239–16261, (WOS and SCOPUS, Q2) – Technical paper

Consultancy

Her consultancy mainly covered IT Consultancy with business innovation in the Asia Pacific region
The most extensive Research Consultancy (Qualitative, Quantitative, Financial and Economic Modeling with triangulation analysis) – Value Creation in a startup eco-system – submitted to MOF
Besides business sentiment in ASEAN, product development, and market potential consultancy, data analytics are also popular consultancy projects including from the healthcare due to covid.