Asst. Prof. Dr. Farhana Tahmida Newaz - UNIRAZAK
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UNIVERSITI TUN ABDUL RAZAK

195A, JALAN TUN RAZAK,
50400 KUALA LUMPUR.

  • +603-27891599 [DURING MCO]
  • +603 2730 7000
  • +603 2730 7070
  • crm@unirazak.edu.my
  • drjo@unirazak.edu.my

PhD Supervisor Profile

Assistant Professor
Dr. Farhana Tahmida Newaz
Academic Qualification

M. of Business Administration(Marketing) (Jahangirnagar University, Bangladesh)

M. of Science(International Business) (Gothenburg University, Sweden)

PhD (Marketing) (Victoria University of Wellington, New Zealand)

Academic Involvement

Guest Lecturer/ Tutor/ Research Assistant, Victoria University of Wellington, New Zealand

Assistant Professor/Deputy Dean, Universiti Tun Abdul Razak (UNIRAZAK)

Research and Publication
Journal Paper published

Newaz, F. T. (2009), Storytelling – A Strategic Tool to Communicate Brand Image, SEU Journal of Business Studies, Vol. July-December.

Newaz, F. T., Raman, R. and Fam, K. S. (2015), Understanding the Nature and Market for Islamic Financial Services, Asian Journal of Business Research, Special Issue: Servicing to the Middle-Eastern Customers.

Newaz, F. T., Fam, K. S. and Raman, R. (2016), Muslim religiosity and purchase intention of different categories of Islamic financial products, Journal of Financial Services Marketing, Volume 21, Issue 2, pp 141–152.

Raman, R., Newaz, F. T. and Fam, K. S. (2016), Muslim religiosity, generational cohorts and buying behaviour of Islamic financial products, Australian Journal of Management, Vol 42, Issue 3, pp. 482 – 501.

Yap, C. S., Ahmad, R., Newaz, F. T. and Mason, C. (2019), Continuous Use Intention of E-Government Portals the Perspective of Older Citizens, International Journal of Electronic Government Research, Volume 15, Issue 1, pp 1-16 

Yap, C. S., Ahmad, R., Newaz, F. T. and Mason, C. (2020), Continuous Use and Extended Use of E-Government Portals in Malaysia, Journal International Journal of Public Administration.

Latip, M. S. A., Newaz, Noh I. and Mohamad, M. A., (2020), Individual Green Consideration Model: A Conceptual Model, International Journal of Management (IJM), Volume 11, Issue 7, July 2020, pp. 849-858

Latip, M. S. A. and Newaz, F. T. (2020), Students’ Perception of Lecturers’ Competency and the Effect on Institution Loyalty: The Mediating Role of Students’ Satisfaction, Asian Journal of University Education, Volume 16, Issue 2, pp 183-195.

Latip, M. S. A., Newaz, F. T., Ramasamy, R., Tumin, S. A., and Noh I. (2020), How Do .Food Safety Knowledge and Trust Affect Individual’s Green Considerations During The COVID- 19 Pandemic in Malaysia? Malaysian Journal of Consumer and Family Economics, 24:261-285

Fam, K.-S., Sharma, R. R., Newaz, F. T., Ahamed, A. F. M. J., & Ting, H. (2020). Do Muslim generation cohorts differ in purchase intention? – The case of Islamic financial products, Journal of Halal Service Research, volume 1, Issue 1. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-18971

Latip, M. S. A., Newaz, F. T., Latip, S. N. A., May, R. Y. Y., Rahman, A. E. A. (2021). The Sustainable Purchase Intention in a New Normal of COVID-19: An Empirical Study in Malaysia, Journal of Asian Finance, Economics and Business Vol 8 No 5 (2021) 0951–0959

Research Grant

Research Title: The Influence of Virtual Communities in Enhancing the Use of e-Government Services in Malaysia.

Research Code: FRGS/1/2015/SS01/UNIRAZAK/02/2
Awarding Body: Fundamental Research Grant Scheme, Ministry of Higher Education, Malaysia

Book published

  • Book Entitled: Linguistic Features in Public Discourse: Explorations of Issues and Perspectives.

Title: How do Malaysian Public Universities Introduce Themselves? – A Discourse Analysis of the Introduction Section of Public Universities’ e-portals

Author: Cordelia Mason, Yap Ching Seng, Farhana Tahmida Newaz

  • Book Entitled: Rethinking Higher Education in Malaysia: Strategic foresight

Title: Internationalisation: Dynamics and Tension Out to 2030

Author: Morshidi Sirat, Samsinar Md Sidin, Farhana Tahmida Newaz

  • Book Entitled: Entrepreneurial Leaders: Shaping the Malaysian Entrepreneurship Ecosystem

Title: Entrepreneurial Leaders in the Digital Economy

Author: Nor Khalidah Abu, Nurul Afza Hashim, Farhana Tahmida Newaz

Conference Papers

Newaz, F. T., Raman, R. and Fam, K.S. (2010), Impact of Religiosity on Buying Behavior of Islamic Financial Products: A Case for a Multilevel Multicountry Analysis, paper accepted for presentation and publication in the conference proceedings at the International Conference on Islamic Marketing and Branding, Kuala Lumpur, Malaysia, November 29 – 30, 201

Newaz, F. T. and Fabian, M. A. B. (2011), Managing International B2B Relationships and Interorganizational Networks: An Empirical Analysis of Tour Operators, paper accepted for presentation and publication in the conference proceedings at the International Conference on Business Competencies in a Changing Global Environment in Bangladesh,  December 23, 2010.

Newaz, F. T. and Fabian, M. A. B. (2011), Managing International B2B Relationships and Interorganizational Networks: An Empirical Analysis of Tour Operators, paper accepted for presentation and publication in the conference proceedings at the 12th International conference of the Society for Global Business & Economic Development (SGBED) in Singapore, July 21-23, 2011.

Newaz, F. T. and Raman (2011), Impact of Religiosity on Buying Behavior of Islamic Financial Products: Exploring Cohorts’ Preferences in Bangladesh, paper accepted for presentation and publication in the conference proceedings at the MAG Scholar Conference, Wellington, New Zealand, May 29 –April 1, 2011

Newaz, F. T., Raman, R. and Fam, K. S. (2013), Understanding the Nature and Market for Islamic Financial Services, paper accepted for presentation and publication in the conference proceedings at the 4th Global Islamic Marketing Conference, Istanbul, Turkey, May 29 – 30, 2013.

Newaz, F. T., Fam, K. S. and Raman, R. (2015), Muslim Religiosity and Buying Behaviour across Different Islamic Financial Products, paper accepted for presentation and publication in the conference proceedings at the Academy of Marketing Conference, Limerick, United Kingdom, July 7- 9, 2015

Yap, C. S., Ahmad, R., Newaz, F. T. and Mason, C. (2017), Continuous Use and Extended Use of EGovernment Portals, paper accepted for presentation and publication in the conference proceedings at the 21st PACIFIC- ASIA Conference on Information Systems (PACIS 2017), Langkawi, Malaysia, July 16 –20, 2017.

Yap, C. S., Ahmad, R., Mason, C. and Newaz, F. T. (2017), Satisfaction with E-Government Portals: Perspective of Senior Citizens, paper accepted for presentation and publication in the conference proceedings at the 9th International Conference on Knowledge Management and Information Sharing (KMIS 2017), Funchal, Madeira-Portugal, November 01 –03, 2017.

Sidin, S.M; Ramasamy, R.and Newaz, F.T. (2018), Women Entrepreneurial Empowerment in Malaysia, paper accepted for presentation and publication in the conference proceedings at the 3rd Interdisciplinary Conference of Management Researchers (ICMR), Sabaragamuwa District, Sri Lanka, October 23-25, 2018.

Yap, C. S., Ahmad, R., Newaz, F. T. and Mason, C. (2018), An Evaluation of E-Government Portals in Malaysia:  The Evolutionary Perspective, paper accepted for presentation and publication in the conference proceedings at the International Conference on Information and Communication Technology for Transformation 2018 (IC-ICT4T 2018), Bandung, Indonesia, October 03-05, 2018.

Latip, M. S. A. and Newaz, F. T. (2018), Model of Lecturers’ Competencies and Students’ Loyalty: The Moderating and Mediating Effect of Programme Fees and Students’ Satisfaction, paper accepted for presentation and publication in the conference proceedings at the 6th Global Higher Education Forum 2018, Putrajaya, Malaysia, October 08-10, 2018. 

Yap, C. S., Ahmad, R., Newaz, F. T. and Mason, C. (2019), Enhancing the Use of Government Mobile Applications: The Perspective of Citizen-initiated Contacts Theory, paper accepted for presentation and publication in the conference proceedings at the 11th International Conference on Knowledge Management and Information, September 17-19, Vienna, Austria.

Professional Memebership

MAGScholar 

Institute of Marketing Malaysia 

Chartered Management Institute, UK 

Institute for Systems and Technologies of Information, Control and Communication  membership

Consultancy
Ad Hoc Reviewer

Reviewer of Global Alliance of Marketing & Management Associations (Global Marketing conference) 

Reviewer of Journal of Hospitality & Tourism Research 

Reviewer of MAGScholar 

Professional Services 

Guest editor of Asian Journal of Business Research (AJBR); Special Issue on ‘Servicing to the Middle-Eastern Customers’ (2014).

GREAT Grand Research Title

The Grand Research Title (GREAT) Project offers expertise in fields of leadership, entrepreneurship, accountant, education, public policy and governance as well as management.

Doctor of Philosophy

Learn more on the PhD Program at UNIRAZAK.

GREAT Supervisors