Bachelor of Business (Honours) in Business Analytics and Digital Marketing - UNIRAZAK

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Bachelor of Business

(Honours) in Business Analytics and Digital Marketing

  • 3 Years
  • March
  • July
  • November
Advertisement Code

(N/0419/6/0001) 7/27 (MQA/PA15708) 5/27

Find out more or Apply Now !

Let’s maintain social distancing.
Talk to our counselors – online.

  • 3 Years
  • March
  • July
  • November
Advertisement Code

(N/0419/6/0001) 7/27 (MQA/PA15708) 5/27

Find out more or Apply Now !

Let’s maintain social distancing.
Talk to our counselors – online.


This programme educates and trains students to analyse and interpret big data from organisations and businesses and understand how new marketing strategies, emerging technologies, and advanced marketing tools are used through digital media networks to communicate effectively with customers and optimise business planning and marketing tactics.

This programme may help businesses maximise their performance to get the necessary knowledge, identify trends, and carry out future company planning and decision-making. Students will also learn about new technology, establish marketing strategies to interact with clients and discover how to harness social media networks for business growth.

Graduates of UNIRAZAK’s Bachelor of Business (Honours) in Business Analytics and Digital Marketing programme may pursue the following careers:
Business Analyst, Business Strategist, Data Analyst, Project Manager, Data Mining Specialist, Data Warehousing Specialist, Web Project Manager, E-Commerce Manager, Search Engine Optimization Manager, E-Marketing Manager or Digital Communications Manager.



BRSBITE was formed with the view that entrepreneurship is one of the pillars of a strong and vibrant economy. This unique founding school is dedicated to providing quality education in entrepreneurial leadership in Malaysia.

Although primary business is vital for economic health and prosperity, a strong cadre of SMIs and SMEs is also essential to ensure a diverse economy and to provide the required support to large enterprises and the community.

BRSBITE recognises that most wealth accumulation is by starting a business of great products and services with a single idea. Many aspiring entrepreneurs need to gain the knowledge and skills to convert their ideas into working solutions and practical businesses.

UNIRAZAK’s collaborations with its partners grant its graduates exemptions for various professional certifications.

Students are exposed to multiple learning approaches provided by a team of well-qualified and experienced academics and professionals in numerous areas of entrepreneurship, business and management-related fields.



Find out your qualification that matches to enter the programme.


A pass in Sijil Tinggi Persekolahan Malaysia (STPM) with at least Grade C (GP 2.0) in any TWO subjects*; OR


A pass in Sijil Tinggi Agama Malaysia (STAM) with at least Grade Jayyid*; OR


Matriculation or Foundation with at least a CGPA of 2.00; OR


• A Diploma (Level 4, MQF) with at least a CGPA of 2.00; OR
• An Advanced Diploma (Level 5, MQF) with at least a CGPA of 2.00; OR
• A Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) subjected to HEP Senate /
Academic Board’s approval***; OR
• A Diploma Lanjutan Kemahiran Malaysia (DLKM) subjected to HEP Senate / Academic Board’s approval***.


• A minimum score of Band 5.5 in the International English Language Testing System (IELTS)*; OR
• A minimum score of 46 for an Internet-Based Total (iBFT) for the Test of English as a Foreign Language (TOEFL)*; OR
• A minimum score of 8 for TOEFL Essentials (online); OR
• A minimum score of 51 in the Pearson Test of English (PTE); OR
• A minimum score of B2 (160) in Cambridge English Qualifications and Tests; OR
• Band 4 in Malaysian University English Test (MUET); OR
• Successful attainment of B2 (160) in CEFR-aligned exams by Cambridge English Qualification conducted by
the Centre for Continuing Education (CCE).

The conditional offer letter will be issued to an international student who has not met the English Proficiency.


• Other relevant or equivalent qualifications, experience and requirements accepted by the HEP Senate/competent
authority in Malaysia.
• Possess an Accreditation of Prior Experiential Learning (APEL A) for admission.
A pass in Mathematics and English at SPM level or equivalent qualifications.

Fees &

Find out the programme structure and the fees & funding for this programme.

Study Mode: Flexible Learning

UNIRAZAK provides a flexible learning mode for its programme, which allows you to learn from any location and at your convenience. It’s to access better learning and better student experience.
• Full-Time
• Conventional On Campus OR Open Distance Learning (ODL)

This  programme requires a total of 120 credits to complete and is divided into parts as follows:

Courses Offered 

  • Penghayatan Etika dan Peradaban (Local) 
  • Falsafah dan Isu Semasa (Local)
  • Penghayatan Etika dan Peradaban OR
    Falsafah dan Isu Semasa (International)
  • Bahasa Melayu Komunikasi II (International)
  • Thinking Skills (With Credit in BM SPM)
  • Bahasa Kebangsaan A (Without Credit in BM SPM)
  • Co-Curriculum
    - Community Engagement and Volunteering
    - Professional Event Management

Core Courses 

  • Public Speaking 1
  • Public Speaking 2
  • Entrepreneurship and Innovation
  • Principles of Management
  • Principles of Finance
  • Principles of Marketing
  • Principles of Microeconomics
  •  Principles of Macroeconomics
  • Organisational Behaviour
  • Principles of Accounting
  • Business Statistics
  • Strategic Management
  • Human Resource Management
  • Business Law

MAJOR 1 (Business Analytics) 

  • Data Mining
  • Business Modelling
  • Business Analytics
  • Business Intelligence
  • Data Visualisation
  • Programming for Analytics
  • Predictive Analytics
  • Big Data Analytics
  • Advanced Production and Operations Management
  • Management Information Systems
  • Apprenticeship 1 OR
  • Case Study 1 OR Business Plan 1

MAJOR 2 (Digital Marketing)  

  • Cost and Management Accounting
  • Marketing Management
  • Project Management
  • E-Commerce: Micro-Multinationals
  • Social Media Content Marketing
  • Pay Per Click Advertising
  • Applied Digital Marketing Strategies
  • Digital Analytics for Marketing Professionals
  • Digital Marketing Channels
  • Digital Techniques
  • Apprenticeship 2 OR
  • Case Study 2 OR Business Plan 2


*For enquiries on our programme fees, please contact our Marketing Department at 03 2730 7231 / 7053 / 7043 / 7184 / 7041 / 7046


Identify a great career opportunity
that is right for you.

  • Business Analyst
  • Business Strategist
  • Data Analyst
  • Project Manager
  • Data Mining Specialist
  • Data Warehousing Specialist
  • Web Project Manager
  • E-Commerce Manager
  • Search Engine Optimisation Manager
  • E-Marketing Manager
  • Digital Communications Manager

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