Bachelor of Business
(Honours) in Business Analytics and Digital Marketing
Duration
- 3 Years
Intake
- March
- July
- November
Advertisement Code
(N/0419/6/0001) 7/27 (MQA/PA15708) 5/27
Programme Details
Find out more or Apply Now !
Let’s maintain social distancing.
Talk to our counselors – online.
Duration
- 3 Years
Intake
- March
- July
- November
Advertisement Code
(N/0419/6/0001) 7/27 (MQA/PA15708) 5/27
Programme Details
Find out more or Apply Now !
Let’s maintain social distancing.
Talk to our counselors – online.
Programme
Overview
This programme educates and trains students to analyse and interpret big data from organisations and businesses and understand how new marketing strategies, emerging technologies, and advanced marketing tools are used through digital media networks to communicate effectively with customers and optimise business planning and marketing tactics.
This programme may help businesses maximise their performance to get the necessary knowledge, identify trends, and carry out future company planning and decision-making. Students will also learn about new technology, establish marketing strategies to interact with clients and discover how to harness social media networks for business growth.
Graduates of UNIRAZAK’s Bachelor of Business (Honours) in Business Analytics and Digital Marketing programme may pursue the following careers:
Business Analyst, Business Strategist, Data Analyst, Project Manager, Data Mining Specialist, Data Warehousing Specialist, Web Project Manager, E-Commerce Manager, Search Engine Optimization Manager, E-Marketing Manager or Digital Communications Manager.
School
Overview
BRSBITE was formed with the view that entrepreneurship is one of the pillars of a strong and vibrant economy. This unique founding school is dedicated to providing quality education in entrepreneurial leadership in Malaysia.
Although primary business is vital for economic health and prosperity, a strong cadre of SMIs and SMEs is also essential to ensure a diverse economy and to provide the required support to large enterprises and the community.
BRSBITE recognises that most wealth accumulation is by starting a business of great products and services with a single idea. Many aspiring entrepreneurs need to gain the knowledge and skills to convert their ideas into working solutions and practical businesses.
UNIRAZAK’s collaborations with its partners grant its graduates exemptions for various professional certifications.
Students are exposed to multiple learning approaches provided by a team of well-qualified and experienced academics and professionals in numerous areas of entrepreneurship, business and management-related fields.
Entry
Requirement
Find out your qualification that matches to enter the programme.
STPM
A pass in Sijil Tinggi Persekolahan Malaysia (STPM) with at least Grade C (GP 2.0) in any TWO subjects*; OR
STAM
A pass in Sijil Tinggi Agama Malaysia (STAM) with at least Grade Jayyid*; OR
MATRICULATION / FOUNDATION
Matriculation or Foundation with at least a CGPA of 2.00; OR
DIPLOMA
• A Diploma (Level 4, MQF) with at least a CGPA of 2.00; OR
• An Advanced Diploma (Level 5, MQF) with at least a CGPA of 2.00; OR
• A Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) subjected to HEP Senate /
Academic Board’s approval***; OR
• A Diploma Lanjutan Kemahiran Malaysia (DLKM) subjected to HEP Senate / Academic Board’s approval***.
INTERNATIONAL
• A minimum score of Band 5.5 in the International English Language Testing System (IELTS)*; OR
• A minimum score of 46 for an Internet-Based Total (iBFT) for the Test of English as a Foreign Language (TOEFL)*; OR
• A minimum score of 8 for TOEFL Essentials (online); OR
• A minimum score of 51 in the Pearson Test of English (PTE); OR
• A minimum score of B2 (160) in Cambridge English Qualifications and Tests; OR
• Band 4 in Malaysian University English Test (MUET); OR
• Successful attainment of B2 (160) in CEFR-aligned exams by Cambridge English Qualification conducted by
the Centre for Continuing Education (CCE).
Note:
The conditional offer letter will be issued to an international student who has not met the English Proficiency.
Requirement.
OTHERS
• Other relevant or equivalent qualifications, experience and requirements accepted by the HEP Senate/competent
authority in Malaysia.
• Possess an Accreditation of Prior Experiential Learning (APEL A) for admission.
Note:
A pass in Mathematics and English at SPM level or equivalent qualifications.
Programme
Fees &
Structure
Find out the programme structure and the fees & funding for this programme.
Study Mode: Flexible Learning UNIRAZAK provides a flexible learning mode for its programme, which allows you to learn from any location and at your convenience. It’s to access better learning and better student experience. This programme requires a total of 120 credits to complete and is divided into parts as follows: Courses Offered Core Courses MAJOR 1 (Business Analytics) MAJOR 2 (Digital Marketing)
• Full-Time
• Conventional On Campus OR Open Distance Learning (ODL)
Falsafah dan Isu Semasa (International)
- Community Engagement and Volunteering
- Professional Event Management
*For enquiries on our programme fees, please contact our Marketing Department at 03 2730 7231 / 7053 / 7043 / 7184 / 7041 / 7046
Career
Opportunities
Identify a great career opportunity
that is right for you.
- Business Analyst
- Business Strategist
- Data Analyst
- Project Manager
- Data Mining Specialist
- Data Warehousing Specialist
- Web Project Manager
- E-Commerce Manager
- Search Engine Optimisation Manager
- E-Marketing Manager
- Digital Communications Manager
Other Programmes
You Might Be
Interested
Look for other programmes that you might be interested.
Undergraduate
- Bachelor of Business Management (Entrepreneurship) (Honours)
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- Bachelor of Business Administration (Honours)
- Bachelor of Business Administration (Honours) Majoring in Business Analytics
- Bachelor of Business Administration (Honours) Majoring in Digital Marketing
- Bachelor of Business Administration (Honours) Majoring in Sales Management
- Bachelor of Business Administration (Honours) Majoring in Financial Technology
- Bachelor of Business Administration (Honours) Majoring in Social Media
- Bachelor of Business Administration (Honours) Majoring in Artificial Intelligence
- Bachelor in Commerce (Honours)
- Bachelor of Business Administration (Insurance) (Honours)
- Bachelor of Management (Honours)
- Bachelor of Management (Honours) Majoring in Security Management
- Bachelor of Management (Honours) Majoring in International Business
- Bachelor of Management (Honours) Majoring in Marketing
- Bachelor of Management (Honours) Majoring in Sports Management
- Bachelor of Management (Honours) Majoring in Entrepreneurship
- Bachelor of Information Technology (Honours) Majoring in Computer Forensics
- Bachelor of Information Technology (Honours) Majoring in Information Science
- Bachelor of Information Technology (Honours) Majoring in Software Engineering
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