This program provides students with the knowledge of how new marketing strategies, emerging technologies, and progressive marketing tools are used through digital media networks to communicate effectively with customers and optimize business planning and marketing tactics. It enables students to develop, implement and measure the impact of digital strategies, integrated with business management concepts.
Over the course of this program, students will acquire knowledge of new technologies, gain expertise in the development of marketing strategies to connect with customers and learn how to leverage social media networks for business growth.
UNIRAZAK will train you to be a proficient, highly-skilled professional, capable of demonstrating leadership in an environment of rapid change. With our project-based practical education and paperless digital learning experience, we will prepare you for any challenges and offer exciting opportunities for the rapidly changing global business marketplace.
With a Bachelor of Business Administration (Honours) majoring in Digital Marketing, graduates can aspire to work as a Web Project Manager, E-Commerce Manager, Search Engine Optimization Manager, E-Marketing Manager or Digital Communications Manager.
A pass with a minimum Grade C (GP 2.0) in any 2 subjects, and a pass in Mathematics and English at SPM level, or any equivalent qualification.
Note: The requirement for a PASS in Mathematics and English at the SPM level can be excluded if the candidate obtained a credit or higher grade at STPM.
A pass A-Level with a minimum of Grade D in any 2 subjects, and pass in Mathematics and English at SPM level or any equivalent qualification;
A pass at the Matriculation level, or Foundation or Pre-university with a minimum CGPA of 2.00 from an institution recognized by the Malaysian Government;
A pass with a minimum grade of Jayyid and a pass in Mathematics and English at SPM level;
Note: The requirement for PASS in Mathematics and English at the SPM level can be excluded if the candidate obtained a credit or higher grade at STAM.
A pass minimum of grade B in FIVE (5) subjects including a pass in Mathematics & English;
A pass with a minimum CGPA of 2.00 from universities/colleges recognized by the Malaysian Government;
A pass at the International Baccalaureate (IB) Diploma level with minimum score of 30 points;
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Other equivalent qualifications recognised by MQA/Malaysian Government:
Successful attainment of FCE minimum of Grade B2 (162) conducted by the Centre for English Language (CEL) within 12 months from the date of entry with conditional offer letter.
Note: The validity period for TOEFL and IELTS is TWO (2) years from the date of the award.
Credit in Mathematics at SPM level
*For enquiries on our programme fees, please contact our Marketing Department at 03 2730 7231 / 7053 / 7043 / 7184 / 7041 / 7046
Web Project Manager, E-Commerce Manager, Search Engine Optimization Manager, E-Marketing Manager, Digital Communications Manager, Content Manager, Social Media Handler, Social Media Specialist
+6011-5413 6141 [WhatsApp] | +603-2730 7030 [Sales & Marketing] |
+603 2730 7000 | +603 2730 7070 |
crm@unirazak.edu.my | info@unirazak.edu.my
