Bachelor of Business Administration (Honours) Majoring in Social Media

Duration of Study
Full Time: 3 year (Minimum)
March, July and November
Advertisement Code
(R/345/6/0692) 01/20 (A11203)

Programme Overview

Social Media (SocMed) relates to websites and applications, electronically designed to enable people to publicise content quickly, efficiently, and in real-time. The capability to share photos, opinions, events, etc. in real-time has changed the manner in which we live, and also, the way we do business. When business embarks on social media as a core element of its marketing strategy, it generally sees measurable results.

Taking into consideration the importance of SocMed in life and business, UNIRAZAK has specially designed a BBA majoring in SocMed for future employment demands. This undergraduate degree equips students with business fundamentals, SocMed knowledge & skills and their practical application in work environments through hybrid learning.

What is a BBA majoring in Social Media? The program focuses on marketing fundamentals and theory infused with the practical role of digital media and communication elements in real-world business applications. A Bachelor of Business Administration majoring in Social Media prepares students for jobs that use the most up-to-date analytical tools and digital media techniques.

 Core subjects focus on business quantitative and qualitative analytical tools, brand & advertising, management, communications, sales and marketing. Curricula include general consumer behaviour, entrepreneurship, data mining, digital communication and web-based applications development.

The program concentration may be tailored, allowing students to focus on specific areas of interest such as retailing, marketing communications, finance & banking, or energy and oil and gas in their internship programme during the final year of study.

Individuals may be hired for positions such as social media project leaders, web developers, interactive content specialists, digital communication managers, product managers, SocMed managers, consumer behaviour managers and digital designers.

Entry Requirements

A pass with a minimum Grade C (GP 2.0) in any 2 subjects, and a pass in Mathematics and English at SPM level, or any equivalent qualification.

Note: The requirement for a PASS in Mathematics and English at the SPM level can be excluded if the candidate obtained a credit or higher grade at STPM.

A pass A-Level with a minimum of Grade D in any 2 subjects, and pass in Mathematics and English at SPM level or any equivalent qualification;

A pass at the Matriculation level, or Foundation or Pre-university with a minimum CGPA of 2.00 from an institution recognized by the Malaysian Government;

A pass with a minimum grade of Jayyid and a pass in Mathematics and English at SPM level;

Note: The requirement for PASS in Mathematics and English at the SPM level can be excluded if the candidate obtained a credit or higher grade at STAM.

A pass  minimum of grade B in FIVE (5) subjects including a pass in Mathematics & English;

A pass with a minimum CGPA of 2.00 from universities/colleges recognized by the Malaysian Government;

  • A pass with minimum score of 30 points;

Other equivalent qualifications recognised by MQA/Malaysian Government:

  • Diploma Kolej Vokasional (DVM)
  • Executive Diploma UM
  • APEL (Accreditation of Prior Experiential Learning)
  • IELTS 5.5 or
  • a minimum of Grade B2 (162) in First Cambridge English (FCE) or
  • MUET (Malaysian University English Test) (Band 3) or
  • other equivalent English qualifications recognised by MQA/Malaysian Government.

Successful attainment of FCE minimum of Grade B2 (162) conducted by the Centre for English Language (CEL) within 12 months from the date of entry with conditional offer letter.

Note: The validity period for TOEFL and IELTS is TWO (2) years from the date of the award.

Credit in Mathematics at SPM level

Programme Courses

  • Internship for Business Administration

Fee Structure

*For enquiries on our programme fees, please contact our Marketing Department at 03 2730 7231 / 7053 / 7043 / 7184 / 7041 / 7046

Career Opportunities

Social Media Manager, Marketing Manager, Public Relations Manager, Sales Manager, Brand Manager, Promotions Manager, Market Researcher, Media Planner, Media Buyer

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