The Bachelor of Management (Honours) majoring in Marketing is designed to prepare you for a management career with the knowledge and skills needed to create, communicate and deliver value offerings to target customers. This major is suitable for anyone who wants to develop marketing knowledge to work with brands and products while promoting the mission of the brand or organisation. Throughout the programme, you will develop your critical thinking, creativity, knowledge of media trends, and analytical skills in many areas of marketing including service marketing, integrated marketing communication, marketing research, consumer behaviour, social media, applied digital marketing strategies, sustainable marketing, advertising, and public relations and many more.
Marketing majors are employed in a wide variety of industries and governmental agencies either locally or internationally where understanding and managing customers and relationships are critical. With the specialisation, you may find jobs in market research, advertising, public relations, social media, professional selling, sustainable marketing, product management, retailing, and event management.
A pass with a minimum Grade C (GP 2.0) in any 2 subjects, and a pass in Mathematics and English at SPM level, or any equivalent qualification.
Note: The requirement for a PASS in Mathematics and English at the SPM level can be excluded if the candidate obtained a credit or higher grade at STPM.
A pass with a minimum grade of Jayyid and a pass in Mathematics and English at SPM level;
Note: The requirement for PASS in Mathematics and English at the SPM level can be excluded if the candidate obtained a credit or higher grade at STAM.
Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF).
A minimum CGPA of 2.00 out of 4.00, or any equivalent qualification.
A minimum score of Band 5.5 in the International English Language Testing System (IELTS) or minimum score of 46 for an Internet Based Total (iBFT) for the Test of English as a Foreign Language (TOEFL) or minimum score of 160 in Linguaskill Test or A minimum score of 51 in Pearson Test of English (PTE) or minimum score of 160 in Cambridge English Qualifications and Tests or Band 3 in Malaysian University English Test (MUET) or successful attainment of B2 (160) in CEFR aligned exams by Cambridge English Qualification conducted by the Centre for Continuing Education (CCE) within 24 months from the date of entry with conditional offer letter.
Choose any FOUR (12 Credits)
*For enquiries on our programme fees, please contact our Marketing Department at 03 2730 7231 / 7053 / 7043 / 7184 / 7041 / 7046
Sales Representatives, Social Media Executives, Public Relations Representatives, Media Planners, Brand/Product Executives, Event Planners, Fund Raisers, Marketing Executives, Market Research Analysts
+6011-5413 6141 [WhatsApp] | +603-2730 7030 [Sales & Marketing] |
+603 2730 7000 | +603 2730 7070 |
crm@unirazak.edu.my | info@unirazak.edu.my
