Courses @ UNIRAZAK

Having an in-depth understanding of the various digital marketing channels is essential to evaluate how effective each of them may be in promoting a company’s product, brand, or service. A company must understand the limitations and capabilities of each channel as well as the situations in which a channel is most effective

• Describe on the role of digital marketing channel, and how each of the various types can be utilised to fit into the overall business strategy.
• Practice a digital marketing channel in achieving the performance targets for digital marketing.
• Identify digital marketing channels for long term growth and business sustainability.