Courses @ UNIRAZAK

Web Segmentation and Analytics

Credit

3

Level of Study

Bachelor Degree

Synopsis

This course focuses on techniques, Software, and tools in the digital landscape that assist in achieving marketing goals or objectives. This course will focus on utilizing Internet and online-based digital technologies and software such as Google Ads, Social Media, and other digital media and platforms to promote products and services.

Learning Outcomes

Apply modern marketing strategies on the job. Drive growth with multichannel digital media software and tools powered by data and customer insight.
Perform brand awareness, engage target audience.
Demonstrate successful digital marketing strategies and campaigns.

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Faculty

Centre for Foundation Studies (CFS)Tun Abdul Razak School of Government (TARSOG)Bank Rakyat School of Business, Innovation, Technology and Entrepreneurship (BRSBITE)School of Accounting & Taxation (SAT)School Of Education & Humanities (SEH)Graduate School of Business Unirazak (GSB)

Level of Study

Foundation Diploma Bachelor Degree Master PhD

Faculty & Centres

Centre for Foundation Studies (CFS)Centre of General Studies (CGS)Bank Rakyat School of Business, Innovation, Technology and Enterpreneurship (BRSBITE)School of Accounting and Taxation (SAT)School of Education and Humanities (SEH)Tun Ahmad Sarji School of Government and Public Services (TASSGPS)Tun Razak Graduate School (TRGS)Centre of Continuing Education (CCE)Centre of Excellence for Professional Accounting & Taxation (CEPAT)Knowledge Management Center (KMC)

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International Journal of Management, Accounting, Governance and Education
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Faculty & Centers

Center for Foundation Studies (CFS)Center of General Studies (CGS)Bank Rakyat School of Business, Innovation, Technology and Enterpreneurship (BRSBITE)School of Accounting and Taxation (SAT)School of Education and Humanities (SEH)Tun Ahmad Sarji School of Government and Public Services (TASSGPS)Tun Razak Graduate School (TRGS)Center of Continuining Education (CCE)Centre of Excellence for Professional Accounting & Taxation (CEPAT)Knowledge Management Center (KMC)

Faculty & Centers

All Programmes Foundation Programmes Diploma Programmes Degree Programmes Master Programmes PhD Programmes

Research@UNIRAZAK

International Journal of Management, Accounting, Governance and Education
(IMAGE)GREAT Research Scheme

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