Courses @ UNIRAZAK

Marketing Research

Credit

3

Level of Study

Bachelor Degree

Synopsis

This course explores the full range of activities involved in the marketing research process for business including research and measurement concept, sampling and field work, and data analysis and presentation.

Learning Outcomes

  • Explain marketing research process that involves a sequence of activities, each compatible with the preceding activities.
  • Apply suitable theories to decide particular technique appropriate and managerial implications of analytical results.
  • Perform a basic survey research project.
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