Courses @ UNIRAZAK

This course explores topics such as small business in the Malaysian economy, entrepreneurship, operating the business, small business marketing, managing the firm’s finances and the role of government. This course also addresses aspects of managing an established family business, on a day-to-day basis, and of planning for succession to the next generation: values, life cycles, marketing strategies, succession, conflict resolution, communications, legal and financial aspects, estate planning, governance and philanthropy.

• Apply the world of small business to the context of manufacturing, retailing, wholesaling, service, construction and other types of industries.
• Propose a small business needs assessment for entrepreneurial decision making.
• Relate entrepreneurial values and attitude to small business management.