Courses @ UNIRAZAK

This course introduces franchising as a method of retail business. A franchise usually has a recognizable name or trademark. Franchising
Involves the integration of independent companies at different levels and in different areas of production and distribution. This integration permits more effective sales and advertising.

• Integrate the essential resources affecting a franchise system.
• Use the relevant tools and techniques of starting and managing a franchise business.
• Solve real business problems faced by franchising organizations.