Courses @ UNIRAZAK

The course prepares students to be effective managers and leaders of family enterprises. To work effectively and professionally, in and with family firms, to launch and create cross-generational value and wealth in family firms, it is important to understand the unique dynamics, challenges and opportunities available to these firms.

• Analyse selected family enterprise (minimum RM10 million revenue per year) using the 3-circle model.
• Evaluate the strengths, challenges, opportunities and threats faced by the family enterprise.
• Demonstrate theoretical models, tools and techniques to diagnose problems, recommend solutions and an action plan to address the issues.