Courses @ UNIRAZAK

Advertising and Sales Promotion

Credit

3

Level of Study

Bachelor Degree

Synopsis

This course investigates various promotional tools used in the communication mix, such as advertising, sales promotion, and publicity, to sell products and services. Concepts include: advertising planning processes, determining advertising and promotional goals and objectives, control and evaluation of advertising and promotional programs, and regulatory issues. Students will learn to develop a comprehensive advertising and/ or sales promotion campaign for a product or service.

Learning Outcomes

  • Explain use of advertising and sales promotion as a marketing tool.
  • Describe advertising and sales promotional appeals.
  • Discuss means of testing effectiveness of advertising and sales promotion.
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