Courses @ UNIRAZAK

Students will be first introduced to analytics platforms from a practical marketing perspectives. Using interactive exercises, students will then learn practical applications to gain actionable insights in integrating and analysing data in order to make effective marketing decisions, and to design appropriate data visualisation to present to the respective group of stakeholders.

• Study how different types of digital analytics can be used to fit the overall marketing strategy that supports an organisation's goals.
• Analyse digital data and generate insights to make actionable recommendations.
• Present data in a meaningful way through data visualisations with the various stakeholders.