Courses @ UNIRAZAK

Digital Marketing Technology

Credit

3

Level of Study

Diploma

Synopsis

This course an introductory graduate level elective course designed to provide insights into some of the marketing strategies using Internet-based (digital) technologies

Learning Outcomes

Illustrate the concepts, theories, and issues in digital marketing.
Explain about the technology underlying these strategies from the perspective of a marketing manager.
Describe the assessment of digital marketing strategies of companies.

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Faculty

Centre for Foundation Studies (CFS)Tun Abdul Razak School of Government (TARSOG)Bank Rakyat School of Business, Innovation, Technology and Entrepreneurship (BRSBITE)School of Accounting & Taxation (SAT)School Of Education & Humanities (SEH)Graduate School of Business Unirazak (GSB)

Level of Study

Foundation Diploma Bachelor Degree Master PhD

Faculty & Centers

Center for Foundation Studies (CFS)Center of General Studies (CGS)Bank Rakyat School of Business, Innovation, Technology and Enterpreneurship (BRSBITE)School of Accounting and Taxation (SAT)School of Education and Humanities (SEH)Tun Ahmad Sarji School of Government and Public Services (TASSGPS)Tun Razak Graduate School (TRGS)Center of Continuing Education (CCE)Centre of Excellence for Professional Accounting & Taxation (CEPAT)Knowledge Management Center (KMC)

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Faculty & Centers

Center for Foundation Studies (CFS)Center of General Studies (CGS)Bank Rakyat School of Business, Innovation, Technology and Enterpreneurship (BRSBITE)School of Accounting and Taxation (SAT)School of Education and Humanities (SEH)Tun Ahmad Sarji School of Government and Public Services (TASSGPS)Tun Razak Graduate School (TRGS)Center of Continuining Education (CCE)Centre of Excellence for Professional Accounting & Taxation (CEPAT)Knowledge Management Center (KMC)

Faculty & Centers

All Programmes Foundation Programmes Diploma Programmes Degree Programmes Master Programmes PhD Programmes

Research@UNIRAZAK

International Journal of Management, Accounting, Governance and Education
(IMAGE)GREAT Research Scheme

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