This e-commerce: micro-multinationals course is designed to prepare small, often young, businesses to operate globally immediately at launch or strategically enter new markets at their own pace across multiple time-zones. This course also provides an overview of e-commerce from both technological and managerial perspectives. It teaches that there is no need to gradually scale up a business or even have a physical presence in every market where the company plans to operate. It will explain the phenomena, both technological, economic and social, behind these rapid chan
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