Courses @ UNIRAZAK

The purpose of this course is to equip students with the skills necessary to lead innovation for sustainable competitive advantage. This course is designed to show students how and be more innovative and creative in the way they approach situations, whether they are serious problems, new product creation, or simple day to day activities. This will give students the knowledge and skills that are urgently needed in industries to promote innovation and competitiveness.

• Describe theories and methods of creativity, innovation and new product/service development.
• Apply the skills and tools that are critical for inventing and utilizing new concepts, re-inventing old ones, and making innovation.
• Apply the principles underlying creative thinking and problem-solving in organisations.
• Discuss characteristics of environments conducive to innovation.