Courses @ UNIRAZAK

This course acquaints students with the role of integrated marketing communications concepts and practices in enhancing the equity of brands, and provides thorough coverage of all aspects of an IMC program: advertising, promotions, packaging, and branding strategies, point of purchase communications, marketing oriented public relations, and event and cause oriented sponsorships.

• Develop the tools, techniques, and strategies to write and present a range of professional marketing communications, from advertising to special events, media releases, and public presentations.
• Prepare an effective Integrated Marketing Communications plan.
• Practice techniques of professional communications and networking through course discussions.