Courses @ UNIRAZAK

Introduction to Marketing

Credit

3

Level of Study

Diploma

Synopsis

This course discusses the basic principles, concepts and strategies involved in the marketing of goods and services provided by organizations. It covers the basic topics related to target markets, consumer behaviour, target marketing and marketing mix strategies (product, place, promotion and price).

Learning Outcomes

  • Define the terminologies and concepts in marketing.
  • Discuss suitable theories and knowledge to develop key marketing strategies.
  • Describe issues in internal and external marketing environment.
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