Courses @ UNIRAZAK

Principles of Marketing

Credit

3

Level of Study

Bachelor Degree

Synopsis

This course is designed to accommodate the needs of understanding marketing from the perspective of a buyer and a seller. Students should come away with this course with an understanding of the marketing system and its role within the economy and within an individual firm and the ability to develop an integrated marketing programme based on a selected segment.

Learning Outcomes

  • Describe marketing concepts, market opportunities based on environment, trends and developments.
  • Develop key marketing strategies for the market opportunities.
  • Demonstrate skill in execute a simple integrated marketing programme.
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