Courses @ UNIRAZAK

In this course emphasis is placed on the firm and the marketing manager’s role in strategy formulation and the marketing manager’s role in marketing management and decision making. Topics to be included are market management, market opportunities, marketing strategy and remarketing control system.

• Identify marketing concepts, competencies and frameworks in various business contexts
• Develop analytical skills in assessing marketing issues, identifying problems and outlining possible solutions
• Devise marketing strategies to achieve corporate objective