Courses @ UNIRAZAK

Web Segmentation and Analytics

Credit

3

Level of Study

Bachelor Degree

Synopsis

This course focuses on techniques, Software, and tools in the digital landscape that assist in achieving marketing goals or objectives. This course will focus on utilizing Internet and online-based digital technologies and software such as Google Ads, Social Media, and other digital media and platforms to promote products and services.

Learning Outcomes

  • Apply modern marketing strategies on the job. Drive growth with multichannel digital media software and tools powered by data and customer insight.
  • Perform brand awareness, engage target audience.
  • Demonstrate successful digital marketing strategies and campaigns.
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