Courses @ UNIRAZAK

Students will be engaged in hands on exercises to build their knowledge and appreciation for frameworks and tools needed in designing, implementing, and managing successful digital marketing strategy to achieve business objectives. Using real world case studies, industry best practices, and proven methodologies on how to develop an effective digital marketing strategy for both B2B and B2C businesses, students will learn about designing buyer and inlfuencer personas, capturing and measuring data to drive for stronger customer loyalty and larger market, and communicating intentions effectively.

• Develop the skills to build an actionable digital strategy that aligns with business goals.
• Identify how companies use different strategies to reach specific target audiences.
• Prepare competitive analysis and customer research using digital tools and strategic frameworks.