Courses @ UNIRAZAK

This course aims to introduce students to leading-edge issues and challenges faced relating to marketing, branding and advertising industries. It will view marketing from a big-picture perspective and its connection with branding and advertising as the total sum of marketing strategy. The course will also incorporate tools, techniques in executing marketing initiatives effectively. Students will be exposed to marketing activities that are currently applied in business organizations and cultivate relevant skills towards implementing marketing strategies accurately.

• Explain the interrelated concepts and practice of marketing, branding and advertising and form a big picture view of how each disciplines is connected in business organizations
• Practice the tools, techniques in executing marketing initiatives
• Integrate knowledge, skills, and practice for effective Public Relations