Courses @ UNIRAZAK

This course requires students to analyse business opportunity, the related market, external environment and internal environment for the creation of a venture or start-up. The analysis can also be applied to an existing small business, family business or social venture.

• Study entrepreneurial opportunity (either commercial or social) based on an identified problem or market need into a viable and feasible solution or product.
• Use applicable techniques and tools to analyse the industry and the business idea.
• Present the business idea confidently and convincingly.