Courses @ UNIRAZAK

This course will expose students to the theories, research and applications of psychology related to business, marketing and advertisement. Topics may include consumer wellbeing, perception, learning, memory, motivation, emotion, attidude, decision-making, social class and culture.

• Evaluate theories, research and application in consumer psychology from scientific perspective
• Construct research project in consumer psychology 
• Apply APA style in writing research report or delivering presentation in consumer psychology