Courses @ UNIRAZAK

The course examines digital communications strategy, implementation and executional considerations for brands and provides a detailed understanding of variety of digital channels and platforms; and provides a comprehensive knowledge of and experience with how to develop an integrated digital communications strategy, from formulation to implementation.

• Explain how and why to use digital communications for multiple goals within a larger marketing and/or media strategy.
• Perform a comprehensive digital communications strategy and plan how to measure digital marketing efforts and calculate ROI.
• Demonstrate latest digital communications technologies, and strategize how to utilize them optimally for social media.