Courses @ UNIRAZAK

This is a highly interactive course which will allow students to engage in the exploration of new ideas, concepts, insights and experiences shared through lectures from guest speakers, video cases, industry and market reports, and fieldwork. This exposure will guide students in examining how companies adopt different strategies to reach their relevant target audiences.

• Demonstrate the role and significance of each various type of digital marketing techniques.
• Analyse effectiveness of digital techniques which are currently being employed by organisations in different sectors and of different scales.
• Propose appropriate tools and techniques in line with marketing strategies to boost online presence in more targeted and automated fashion.