Courses @ UNIRAZAK

This course explores the strategic challenges confronting firms that compete in the global economy. It exposes the students to tools, models, and abilities to analyze global strategies from divergent angles. A firm’s strategy is its “theory” of how to gain competitive advantage and compete successfully in the marketplace. Strategic management is the process that managers, especially executives, develop and use for implementing a firm’s strategy. The objective is to have an enhanced understanding of the most fundamental question in strategic management: What determines the international success and failure of companies?

• Apply knowledge of the international business at the strategic levels in a changing global environment, and use communication skills and competencies demanded by organizations with international operations, or organizations that are affected by global events, conditions, and constraints.
• Analyze the leading perspectives in strategy, namely, industry, resource, and institution-based views, to perform deep analysis underpinning strategic decisions in a global context.
• Demonstrate a deep understanding of the interconnectedness of internal organizational components and external environment elements on a worldwide basis in the wake of globalization.