Courses @ UNIRAZAK

This course provides students with an understanding of the concepts and principles that underpin the practices of strategy and leadership in the global economy, and the ability to apply these concepts to real-life business cases. It covers a number of topics which predominantly follow a rational, or traditional, analytical approach to the strategic management cycle – analysis, choice, and, implementation. Within this approach however, concepts of culture, organizational learning, politics and power, and the way that these may impact the development and implementation of strategy, will also be discussed. The importance of leadership within the strategic management of organizations will also be studied.

• Elaborate the role of the accountant in the development and implementation of strategy.
• Demonstrate analytical tools and models to analyse and measure the performance of the organisation and the market in which an organisation operates.
• Describe suitable theories in formulating broad strategies including leadership concept through the use of business case scenarios in real world examples.