Courses @ UNIRAZAK

This course aims to provide knowledge on issues concerning industry structures, policies toward business, and the strategic innovations and mistakes of individual firms. This knowledge will assist students to understand the industry and firms better, consecutively increasing their chances of creating value relating to clients and relationships in order to be successful in professional selling.

• Use various principles and mechanism in assessing customer's needs based on the industry to ensure effective products or services offering.
• Explain various industries and tailor the information gathered to the needs of the industries.
• Study the element of financial, social, cultural, environment and global in understanding the nature of business organizations.