Courses @ UNIRAZAK

The course is deliberating on thinking skills and practices – focusing on the polishing of Creative and Innovative skills with special emphasis on ideas generation, product development and creative problem-solving approaches. After convincing the need to be creative and innovative, students will be exposed to the approaches and techniques to be creative and to generate new business ideas. They will then proceed with the ideas screening process, ideas refinement and the innovation process to launch a new product into the market. Each student will be working on a comprehensive project paper documenting his/her process of idea generating, ideas screening, ideas refining and the innovation process. A business plan will be presented as the final product of the process.

• Perform by using a range of tools, procedures and behaviours as aids to problem-solving, creative change and the management of innovation
• To display a creative climate in the organizations.
• Apply suitable processes and approaches taught to involve people, develop ideas, manage innovation, and share knowledge in a wide range of organizational settings and cultures