Courses @ UNIRAZAK

International Marketing

Credit

3

Level of Study

Bachelor Degree

Synopsis

Introduces the essentials of conducting international marketing operations to include estimating market potential, developing entry strategies, and managing and controlling marketing programs.

Learning Outcomes

Describe basic international marketing concepts, theories, principles, and terminology.
Identify product, pricing, promotion, and channels of distribution strategies in international settings.
Create solutions for international marketing issues using multiple perspectives.

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Faculty

Centre for Foundation Studies (CFS)Tun Abdul Razak School of Government (TARSOG)Bank Rakyat School of Business, Innovation, Technology and Entrepreneurship (BRSBITE)School of Accounting & Taxation (SAT)School Of Education & Humanities (SEH)Graduate School of Business Unirazak (GSB)

Level of Study

Foundation Diploma Bachelor Degree Master PhD

Faculty & Centers

Center for Foundation Studies (CFS)Center of General Studies (CGS)Bank Rakyat School of Business, Innovation, Technology and Enterpreneurship (BRSBITE)School of Accounting and Taxation (SAT)School of Education and Humanities (SEH)Tun Ahmad Sarji School of Government and Public Services (TASSGPS)Tun Razak Graduate School (TRGS)Center of Continuing Education (CCE)Centre of Excellence for Professional Accounting & Taxation (CEPAT)Knowledge Management Center (KMC)

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Research@UNIRAZAK

International Journal of Management, Accounting, Governance and Education
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Faculty & Centers

Center for Foundation Studies (CFS)Center of General Studies (CGS)Bank Rakyat School of Business, Innovation, Technology and Enterpreneurship (BRSBITE)School of Accounting and Taxation (SAT)School of Education and Humanities (SEH)Tun Ahmad Sarji School of Government and Public Services (TASSGPS)Tun Razak Graduate School (TRGS)Center of Continuining Education (CCE)Centre of Excellence for Professional Accounting & Taxation (CEPAT)Knowledge Management Center (KMC)

Faculty & Centers

All Programmes Foundation Programmes Diploma Programmes Degree Programmes Master Programmes PhD Programmes

Research@UNIRAZAK

International Journal of Management, Accounting, Governance and Education
(IMAGE)GREAT Research Scheme

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