Courses @ UNIRAZAK

This foundational course focuses on principles of e-commerce from a business perspective. This course provides an overview of business and technology topics, business models, virtual value chain, and innovation and marketing strategies. In addition, some of the major issues associated with e-commerce—security, privacy, intellectual property rights, authentication, encryption, acceptable use policies, and legal liabilities—will be explored.

• Explain the potential benefits of e-commerce to business organizations.
• Explain the components of an e-commerce and how they are interconnected to one another, as well as how they affect the business environment.
• Describe the crucial elements that make up a successful e-commerce business model as well as IT tools necessary in its implementation.