Courses @ UNIRAZAK

This course focuses on the essential principles and practices of marketing in the digital economy. Students gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing.

• Identify how to leverage new models in business and e-commerce to increase profitability.
• Demonstrate successful Social media and digital marketing techniques.
• Study real-world application of digital marketing and e-commerce methods.