Courses @ UNIRAZAK

Marketing Management

Credit

3

Level of Study

Bachelor Degree

Synopsis

This course explores the latest in marketing theory and practice as the world of marketing is changing. Creativity and passion can be used by today’s and tomorrow’s marketing managers for 21st century marketing.

Learning Outcomes

Explain the latest peculiar concepts, principles and theories of marketing management.
Discuss major tools of marketing management.
Solve holistic marketing management issues.

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Faculty

Centre for Foundation Studies (CFS)Tun Abdul Razak School of Government (TARSOG)Bank Rakyat School of Business, Innovation, Technology and Entrepreneurship (BRSBITE)School of Accounting & Taxation (SAT)School Of Education & Humanities (SEH)Graduate School of Business Unirazak (GSB)

Level of Study

Foundation Diploma Bachelor Degree Master PhD

Faculty & Centers

Center for Foundation Studies (CFS)Center of General Studies (CGS)Bank Rakyat School of Business, Innovation, Technology and Enterpreneurship (BRSBITE)School of Accounting and Taxation (SAT)School of Education and Humanities (SEH)Tun Ahmad Sarji School of Government and Public Services (TASSGPS)Tun Razak Graduate School (TRGS)Center of Continuing Education (CCE)Centre of Excellence for Professional Accounting & Taxation (CEPAT)Knowledge Management Center (KMC)

Faculty & Centers

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Research@UNIRAZAK

International Journal of Management, Accounting, Governance and Education
(IMAGE)GREAT Research Scheme UR NEXUS (website research)

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Faculty & Centers

Center for Foundation Studies (CFS)Center of General Studies (CGS)Bank Rakyat School of Business, Innovation, Technology and Enterpreneurship (BRSBITE)School of Accounting and Taxation (SAT)School of Education and Humanities (SEH)Tun Ahmad Sarji School of Government and Public Services (TASSGPS)Tun Razak Graduate School (TRGS)Center of Continuining Education (CCE)Centre of Excellence for Professional Accounting & Taxation (CEPAT)Knowledge Management Center (KMC)

Faculty & Centers

All Programmes Foundation Programmes Diploma Programmes Degree Programmes Master Programmes PhD Programmes

Research@UNIRAZAK

International Journal of Management, Accounting, Governance and Education
(IMAGE)GREAT Research Scheme

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+6011-5413 6141 [WhatsApp] | +603-2730 7030 [Sales & Marketing] |
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