Courses @ UNIRAZAK

The module analyses the concepts and principles involved in the Marketing of Islamic Banking Products and services. The focus is on enhancing the marketing of goods and services. Topics in the initial phase will concentrate on compliance to Shariah marketing principles within the Islamic financial services industry.

• Discuss the marketing components for Islamic financial industry.
• Propose through a group work approaches in marketing of Islamic financial products and services.
• Propose marketing approaches for Islamic financial products and services through presentations.