Courses @ UNIRAZAK

This course explores social media content marketing as a strategic approach that focuses on the creation of content to help further an organization’s brand and social media goals. It focuses on the creation of social media content that is useful for a clearly defined target audience, which attracts and retains customers/ audiences loyal to an organization’s brand, mission, or goals. This course further examines the divergent concepts, perspectives and approaches of social media content marketing, in order to prepare the students to develop the skills needed to formulate and execute a successful social media content marketing plan.

• Describe the principles of social media content marketing.
• Identify and articulate an organization’s social media content niche as well as develop compelling content for specific audiences of social media.
• Formulate a social media content marketing plan as well as strategically market the social media content to target audiences.