Courses @ UNIRAZAK

This course covers marketing issues in retailing. It discusses the management of retailing institution such as purchasing, price determination, location, merchandising and sales personnel management. The course also discusses the influence of consumer behavior and business technological and structural changes in retailing activities.

• Integrate the essential resources affecting retailers.
• SUse the relevant tools and techniques of managing a retail business.
• Solve real business problems faced by retailing organizations.