Courses @ UNIRAZAK

This course aims to provide a unique approach to contemporary professional selling. The course will integrate sales research, personal selling practices and Zubedy’s effective and time-tested pedagogical format. The course will also emphasize on trust-based sales processes focusing on salespeople playing a key role in value creation, communication, delivery, and managing customer relationships. The course will also help to overcome negative stereotypes many students may have about personal selling by embracing a concept of professional selling based on organisation’s value, relationships, and dialogue.

• Apply the principles, concepts, and practice of professional selling in their role as salespeople in business organization.
• Demonstrate leadership skills in managing customer needs and sales activities related towards meeting business needs and customer satisfaction within the daily business challenges in business organization.
• Solve problems related to professional selling by playing role in value creation, communication , delivery and managing customer relationships.