Courses @ UNIRAZAK

Services Marketing (Bachelor Degree)

Credit

3

Level of Study

Bachelor Degree

Synopsis

This course explores tha nature of the modern service economy. It includes promoting services and educating customers, designing service processes as well as managing people for service advantage.

Learning Outcomes

Recognize concepts, principles and theories on services marketing.
Discuss examples of strategic service initiatives and service business models in business-to-business firms.
Discuss cases and current happenings in service marketing.

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Faculty

Centre for Foundation Studies (CFS)Tun Abdul Razak School of Government (TARSOG)Bank Rakyat School of Business, Innovation, Technology and Entrepreneurship (BRSBITE)School of Accounting & Taxation (SAT)School Of Education & Humanities (SEH)Graduate School of Business Unirazak (GSB)

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Foundation Diploma Bachelor Degree Master PhD

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Center for Foundation Studies (CFS)Center of General Studies (CGS)Bank Rakyat School of Business, Innovation, Technology and Enterpreneurship (BRSBITE)School of Accounting and Taxation (SAT)School of Education and Humanities (SEH)Tun Ahmad Sarji School of Government and Public Services (TASSGPS)Tun Razak Graduate School (TRGS)Center of Continuing Education (CCE)Centre of Excellence for Professional Accounting & Taxation (CEPAT)Knowledge Management Center (KMC)

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Faculty & Centers

Center for Foundation Studies (CFS)Center of General Studies (CGS)Bank Rakyat School of Business, Innovation, Technology and Enterpreneurship (BRSBITE)School of Accounting and Taxation (SAT)School of Education and Humanities (SEH)Tun Ahmad Sarji School of Government and Public Services (TASSGPS)Tun Razak Graduate School (TRGS)Center of Continuining Education (CCE)Centre of Excellence for Professional Accounting & Taxation (CEPAT)Knowledge Management Center (KMC)

Faculty & Centers

All Programmes Foundation Programmes Diploma Programmes Degree Programmes Master Programmes PhD Programmes

Research@UNIRAZAK

International Journal of Management, Accounting, Governance and Education
(IMAGE)GREAT Research Scheme

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