This course helps students gain a deeper understanding of sport marketing by examining in-depth the sport
marketing mix of product, price, place, and promotion as well as marketing research, marketing strategy,
market segmentation, branding, sponsorships, licensing venue and event marketing, global sport marketing,
and public relations.
+6011-5413 6141 [WhatsApp] | +603-2730 7030 [Sales & Marketing] |
+603 2730 7000 | +603 2730 7070 |
crm@unirazak.edu.my | info@unirazak.edu.my