Courses @ UNIRAZAK

Sports Marketing

Credit

3

Level of Study

Bachelor Degree

Synopsis

This course helps students gain a deeper understanding of sport marketing by examining in-depth the sport
marketing mix of product, price, place, and promotion as well as marketing research, marketing strategy,
market segmentation, branding, sponsorships, licensing venue and event marketing, global sport marketing,
and public relations.

Learning Outcomes

  • Relate business and marketing issues pertaining to sports industry.
  • Analyze sports marketing strategies for internationalizing sports and entertainments activities.
  • Propose a practical business plan concerning marketing in sports industry.
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