Courses @ UNIRAZAK

This course covers the process and practice of managerial decision making and implementation that seeks to create and maintain competitive advantage. In essence it determines the long term performance of a business and as such is the role of the senior executive members to refine but the responsibility of all to roll out. Included in the process are comprehensive environmental scanning, strategy formulation (strategic planning), strategy implementation, and monitoring.

• Propose through a group work a solution to issue in a wide range of business practices and industry contexts including strategies of major corporations.
• Identify strategic issues and options and integrate financial, managerial, accounting, marketing, and human resources decisions into a coherent business strategy through presentation.
• Propose commercial solution to strategic plan outcomes and how to adjust strategies in response to environmental contigencies.