Courses @ UNIRAZAK

Consideration for the ethics of business, social responsibility and the environment has put sustainability at the top of the agenda for many organisations and marketing has a key role to play in driving this agenda. This book explores the complex and challenging environment of sustainable marketing.

• Describe the theories, principles and concepts of sustainable marketing.
• Explain current developments in the marketing environment and their role in stimulating or impeding the progress of sustainability.
• Propose opinions on the use of social marketing for planning and implementing behavioural change in consumers towards a more sustainable lifestyle.