STPM

• A pass in Sijil Tinggi Persekolahan Malaysia (STPM) with at least Grade C (GP
2.0) in any TWO subjects*; OR

STAM

• A pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of Jayyid;
  OR

MATRICULATION / FOUNDATION
• Matriculation or Foundation with at least CGPA of 2.00; OR

Diploma

• A Diploma (Level 4, MQF) with at least CGPA of 2.00; OR
• An Advanced Diploma (Level 5, MQF) with at least CGPA of 2.00; OR
• A Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM)
subjected to UNIRAZAK’s Senate / Academic Board’s approval***; OR
• A Diploma Lanjutan Kemahiran Malaysia (DLKM) subjected to UNIRAZAK’s
Senate / Academic Board’s approval***.

OTHER 

• Other relevant or equivalent qualification, experience, and requirement
accepted by the UNIRAZAK’s Senate/competent authority in Malaysia.
• Possess an Accreditation of Prior Experiential Learning (APEL A) for
admission.

Note:
• A pass in Mathematics and English at SPM level or equivalent qualifications
(English subject requirement does not apply to international students since
they are required to meet certain scores of international English examination
and privileged with certain exemptions)

• Can be waived should any other higher qualifications contain Mathematics
and English subjects with an equivalent/higher achievement.

• Malaysian students using English as the medium of instruction in their
previous study or with at least Band 2 in MUET or equivalent can be
exempted from a pass in English requirement.

• Those without a pass in Mathematics and/or English at SPM level or
equivalent can be admitted but are required to attend special enhancement
course(s). These special enhancement courses should be SPM equivalent,
remedial in nature. Students must pass the Mathematics and English
enhancement courses as a prerequisite to related core courses taught in
English.

> International Applicants

• A minimum score of Band 5.5 in the International English Language Testing
System (IELTS)*; OR
• A minimum score of 46 for an Internet Based Total (iBFT) for the Test of
English as a Foreign Language (TOEFL)*; OR
• A minimum score of 8 for TOEFL Essentials (online); OR
• A minimum score of 51 in Pearson Test of English (PTE); OR
• A minimum score of B2 (160) in Cambridge English Qualifications and Tests;
OR
• Band 3 in Malaysian University English Test (MUET); OR
• Successful attainment of B2 (160) in CEFR aligned exams by Cambridge
English Qualification conducted the Centre for Continuing Education (CCE).

>Note:
Conditional offer letter will be issued to international student who has not met
the English Proficiency

The Bachelor of Business Administration programme requires a total of 122 credit hours to be completed within 3 years.

MPU Courses

• Penghayatan Etika dan Peradaban (Local)
• Falsafah dan Isu Semasa (Local and International)
• Bahasa Melayu Komunikasi II (International)
• Media and Society OR Introduction to Environmental
Sustainability (With Credit in BM SPM)*
• Bahasa Kebangsaan A (Without Credit in BM SPM)*
• Community Engagement and Volunteering OR
Kursus Integriti & Anti-rasuah*

Common Cores

• Public Speaking 1
• Public Speaking 2
• Principles of Management
• Principles of Finance
• Principles of Marketing
• Principles of Microeconomics
• Principles of Macroeconomics
• Organisational Behaviour
• Principles of Accounting
• Corporate Social Policy
• Business Mathematics
• Business Law
• Business Statistics
• Project Management
• Human Resource Management

Discipline Courses

• Strategic Management
• Management Information Systems
• Financial Management
• Global Supply Chain Management
• International Business
• Technology Entrepreneurship
• Financing for Entrepreneurship
• Business Research Methods
• Consumer Behaviour & Social Media
• FinTech and Crowdfunding
• Digital Revolution
• Data Mining
• Case Study and Project Management

Electives (Choose any ONE)

GENERAL :

• Financial Accounting
• Cost and Management Accounting
• Marketing Management
• Cross Cultural Management
• Production and Operations Management
• Strategic Entrepreneurship
• Retailing Management

BUSINESS ANALYTICS :

• Business Analytics
• Business Modelling
• Business Intelligence
• Data Visualization
• Programming for Analytics
• Predictive Analytics
• Big Data Analytics

SALES MANAGEMENT :

• Personal Selling and Sales Management
• Selling Strategy and Practices
• Marketing Management
• Cross Cultural Management
• Branding and Brand Activation
• Social Media Content Marketing
• Advanced Production and Operations Management

SOCIAL MEDIA :

• Social Media
• Integrated Marketing Communications
• Advertising and Sales Promotion
• Digital Communications Strategy
• Social Media Content Marketing
• Brand Management
• Advanced Production and Operations Management

DIGITAL MARKETING :

• Digital Analytics for Marketing Professionals
• E-Commerce: Micro-Multinationals
• Pay Per Click Advertising
• Digital Marketing Channels
• Digital Techniques
• Applied Digital Marketing Strategies
• Social Media Content Marketing

FINANCIAL TECHNOLOGY :

• Business Analytics
• Financial Markets and Structures
• Supply Chain Management
• Security Analysis and Portfolio Management
• Marketing for the Digital Economy
• Financial Modeling
• Blockchain and Digital Cryptocurrency

ARTIFICIAL INTELLIGENCE :

• Online and Social Network Analysis
• Business E-Security
• Big Data & Algorithm
• Python and Machine Learning
• Digital Communications Strategy
• Cloud Infrasturucture and IT Tools for Business
• Business E- Security
• Multidimensional Data Analysis and Data
Visualisation

Industrial Traning Case Study

• Internship I for Bachelor of Business Administration
AND
• Internship II for Bachelor of Business Administration
OR
• Management Case Study 1 AND
• Management Case Study 2