Academic Profile

Associate Professor Dr. Farhana Tahmida Newaz

Deputy Dean (Academic), Associate Professor, Programme Director
Tun Razak Graduate School (TRGS)
farhana@unirazak.edu.my
60327307077

Academic Background

M. of Business Administration(Marketing) (Jahangirnagar University, Bangladesh)
M. of Science(International Business) (Gothenburg University, Sweden)
PhD (Marketing) (Victoria University of Wellington, New Zealand)

Specialization

Marketing / International Business / Marketing

Research and Publication

Journal Paper published

  • Newaz, F. T. (2009), Storytelling – A Strategic Tool to Communicate Brand Image, SEU Journal of Business Studies, Vol. July-December.
  • Newaz, F. T., Raman, R. and Fam, K. S. (2015), Understanding the Nature and Market for Islamic Financial Services, Asian Journal of Business Research, Special Issue: Servicing to the Middle-Eastern Customers.
  • Newaz, F. T., Fam, K. S. and Raman, R. (2016), Muslim religiosity and purchase intention of different categories of Islamic financial products, Journal of Financial Services Marketing, Volume 21, Issue 2, pp 141–152.
  • Raman, R., Newaz, F. T. and Fam, K. S. (2016), Muslim religiosity, generational cohorts and buying behaviour of Islamic financial products, Australian Journal of Management, Vol 42, Issue 3, pp. 482 – 501.
  • Yap, C. S., Ahmad, R., Newaz, F. T. and Mason, C. (2019), Continuous Use Intention of E-Government Portals the Perspective of Older Citizens, International Journal of Electronic Government Research, Volume 15, Issue 1, pp 1-16
  • Yap, C. S., Ahmad, R., Newaz, F. T. and Mason, C. (2020), Continuous Use and Extended Use of E-Government Portals in Malaysia, Journal International Journal of Public Administration.
  • Latip, M. S. A., Newaz, Noh I. and Mohamad, M. A., (2020), Individual Green Consideration Model: A Conceptual Model, International Journal of Management (IJM), Volume 11, Issue 7, July 2020, pp. 849-858
  • Latip, M. S. A. and Newaz, F. T. (2020), Students’ Perception of Lecturers’ Competency and the Effect on Institution Loyalty: The Mediating Role of Students’ Satisfaction, Asian Journal of University Education, Volume 16, Issue 2, pp 183-195.
  • Latip, M. S. A., Newaz, F. T., Ramasamy, R., Tumin, S. A., and Noh I. (2020), How Do .Food Safety Knowledge and Trust Affect Individual’s Green Considerations During The COVID- 19 Pandemic in Malaysia? Malaysian Journal of Consumer and Family Economics, 24:261-285
  • Fam, K.-S., Sharma, R. R., Newaz, F. T., Ahamed, A. F. M. J., & Ting, H. (2020). Do Muslim generation cohorts differ in purchase intention? – The case of Islamic financial products, Journal of Halal Service Research, volume 1, Issue 1. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-18971
  • Latip, M. S. A., Newaz, F. T., Latip, S. N. A., May, R. Y. Y., Rahman, A. E. A. (2021). The Sustainable Purchase Intention in a New Normal of COVID-19: An Empirical Study in Malaysia, Journal of Asian Finance, Economics and Business Vol 8 No 5 (2021) 0951–0959

Research Grant

  • Research Title: The Influence of Virtual Communities in Enhancing the Use of e-Government Services in Malaysia.
  • Research Code: FRGS/1/2015/SS01/UNIRAZAK/02/2
    Awarding Body: Fundamental Research Grant Scheme, Ministry of Higher Education, Malaysia

Book Published

  • Book Entitled: Linguistic Features in Public Discourse: Explorations of Issues and Perspectives.
    Title: How do Malaysian Public Universities Introduce Themselves? – A Discourse Analysis of the Introduction Section of Public Universities’ e-portals
    Author: Cordelia Mason, Yap Ching Seng, Farhana Tahmida Newaz
  • Book Entitled: Rethinking Higher Education in Malaysia: Strategic foresight
    Title: Internationalisation: Dynamics and Tension Out to 2030
    Author: Morshidi Sirat, Samsinar Md Sidin, Farhana Tahmida Newaz
  • Book Entitled: Entrepreneurial Leaders: Shaping the Malaysian Entrepreneurship Ecosystem
    Title: Entrepreneurial Leaders in the Digital Economy
    Author: Nor Khalidah Abu, Nurul Afza Hashim, Farhana Tahmida Newaz

Conference Papers

  • Newaz, F. T., Raman, R. and Fam, K.S. (2010), Impact of Religiosity on Buying Behavior of Islamic Financial Products: A Case for a Multilevel Multicountry Analysis, paper accepted for presentation and publication in the conference proceedings at the International Conference on Islamic Marketing and Branding, Kuala Lumpur, Malaysia, November 29 – 30, 201
  • Newaz, F. T. and Fabian, M. A. B. (2011), Managing International B2B Relationships and Interorganizational Networks: An Empirical Analysis of Tour Operators, paper accepted for presentation and publication in the conference proceedings at the International Conference on Business Competencies in a Changing Global Environment in Bangladesh, December 23, 2010.
  • Newaz, F. T. and Fabian, M. A. B. (2011), Managing International B2B Relationships and Interorganizational Networks: An Empirical Analysis of Tour Operators, paper accepted for presentation and publication in the conference proceedings at the 12th International conference of the Society for Global Business & Economic Development (SGBED) in Singapore, July 21-23, 2011.
  • Newaz, F. T. and Raman (2011), Impact of Religiosity on Buying Behavior of Islamic Financial Products: Exploring Cohorts’ Preferences in Bangladesh, paper accepted for presentation and publication in the conference proceedings at the MAG Scholar Conference, Wellington, New Zealand, May 29 –April 1, 2011
  • Newaz, F. T., Raman, R. and Fam, K. S. (2013), Understanding the Nature and Market for Islamic Financial Services, paper accepted for presentation and publication in the conference proceedings at the 4th Global Islamic Marketing Conference, Istanbul, Turkey, May 29 – 30, 2013.
  • Newaz, F. T., Fam, K. S. and Raman, R. (2015), Muslim Religiosity and Buying Behaviour across Different Islamic Financial Products, paper accepted for presentation and publication in the conference proceedings at the Academy of Marketing Conference, Limerick, United Kingdom, July 7- 9, 2015
  • Yap, C. S., Ahmad, R., Newaz, F. T. and Mason, C. (2017), Continuous Use and Extended Use of EGovernment Portals, paper accepted for presentation and publication in the conference proceedings at the 21st PACIFIC- ASIA Conference on Information Systems (PACIS 2017), Langkawi, Malaysia, July 16 –20, 2017.
  • Yap, C. S., Ahmad, R., Mason, C. and Newaz, F. T. (2017), Satisfaction with E-Government Portals: Perspective of Senior Citizens, paper accepted for presentation and publication in the conference proceedings at the 9th International Conference on Knowledge Management and Information Sharing (KMIS 2017), Funchal, Madeira-Portugal, November 01 –03, 2017.
  • Sidin, S.M; Ramasamy, R.and Newaz, F.T. (2018), Women Entrepreneurial Empowerment in Malaysia, paper accepted for presentation and publication in the conference proceedings at the 3rd Interdisciplinary Conference of Management Researchers (ICMR), Sabaragamuwa District, Sri Lanka, October 23-25, 2018.
  • Yap, C. S., Ahmad, R., Newaz, F. T. and Mason, C. (2018), An Evaluation of E-Government Portals in Malaysia: The Evolutionary Perspective, paper accepted for presentation and publication in the conference proceedings at the International Conference on Information and Communication Technology for Transformation 2018 (IC-ICT4T 2018), Bandung, Indonesia, October 03-05, 2018.
  • Latip, M. S. A. and Newaz, F. T. (2018), Model of Lecturers’ Competencies and Students’ Loyalty: The Moderating and Mediating Effect of Programme Fees and Students’ Satisfaction, paper accepted for presentation and publication in the conference proceedings at the 6th Global Higher Education Forum 2018, Putrajaya, Malaysia, October 08-10, 2018.
  • Yap, C. S., Ahmad, R., Newaz, F. T. and Mason, C. (2019), Enhancing the Use of Government Mobile Applications: The Perspective of Citizen-initiated Contacts Theory, paper accepted for presentation and publication in the conference proceedings at the 11th International Conference on Knowledge Management and Information, September 17-19, Vienna, Austria.

Professional Memberships

  • MAGScholar
  • Institute of Marketing Malaysia
  • Chartered Management Institute, UK
  • Institute for Systems and Technologies of Information, Control and Communication membership

Consultancy

Ad Hoc Reviewer

  • Reviewer of Global Alliance of Marketing & Management Associations (Global Marketing conference)
  • Reviewer of Journal of Hospitality & Tourism Research
  • Reviewer of MAGScholar

Professional Services

  • Guest editor of Asian Journal of Business Research (AJBR); Special Issue on ‘Servicing to the Middle-Eastern Customers’ (2014).

 

 

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