Bachelor of Business (Honours) in Business Analytics and Digital Marketing 

STPM

• A pass in Sijil Tinggi Persekolahan Malaysia (STPM) with at least Grade C (GP 2.0) in any TWO subjects*; OR

STAM

• A pass in Sijil Tinggi Agama Malaysia (STAM) with at least Grade Jayyid*; OR

Diploma

• A Diploma (Level 4, MQF) with at least a CGPA of 2.00; OR
• An Advanced Diploma (Level 5, MQF) with at least a CGPA of 2.00; OR
• A Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM)
subjected to UNIRAZAK’s Senate*; OR
• A Diploma Lanjutan

OTHER 

• Other relevant or equivalent qualifications, experience and requirements
accepted by the UNIRAZAK’s Senate.

• Possess an Accreditation of Prior Experiential Learning (APEL A) for
admission.

Note:
• A pass in Mathematics and English at SPM level or equivalent qualifications
(English subject requirement does not apply to international students since
they are required to meet certain scores of international English examination
and privileged with certain exemptions)

• Can be waived should any other higher qualifications contain Mathematics
and English subjects with an equivalent/higher achievement.

• Malaysian students using English as the medium of instruction in their
previous study or with at least Band 2 in MUET or equivalent can be
exempted from a pass in English requirement.

• Those without a pass in Mathematics and/or English at SPM level or
equivalent can be admitted but are required to attend special enhancement
course(s). These special enhancement courses should be SPM equivalent,
remedial in nature. Students must pass the Mathematics and English
enhancement courses as a prerequisite to related core courses taught in
English.

> International Applicants

• A minimum score of Band 5.5 in the International English Language Testing
System (IELTS)*; OR
• A minimum score of 46 for an Internet-Based Total (iBFT) for the Test of
English as a Foreign Language (TOEFL)*; OR
• A minimum score of 8 for TOEFL Essentials (online); OR
• A minimum score of 51 in the Pearson Test of English (PTE); OR
•A minimum score of B2 (160) in Cambridge English Qualifications and Tests;
OR
• Band 4 in Malaysian University English Test (MUET); OR
• Successful attainment of B2 (160) in CEFR-aligned exams by Cambridge
English Qualification

> Note

The conditional offer letter will be issued to an international student who has not
met the English Proficiency Requirement.

The Bachelor of Business (Honours) in Business Analytics and Digital Marketing programme requires a total of 125
credit hours to be completed within 3 years.

MPU Courses

• Penghayatan Etika dan Peradaban (Local)
• Falsafah dan Isu Semasa (Local and International)
• Bahasa Melayu Komunikasi II (International)
• Media and Society OR Introduction to Environmental
Sustainability (With Credit in BM SPM)*
• Bahasa Kebangsaan A (Without Credit in BM SPM)*
• Community Engagement and Volunteering OR
Kursus Integriti & Anti-rasuah*

Cores

• Public Speaking 1
• Public Speaking 2
• Technology Entrepreneurship
• Principles of Management
• Principles of Finance
• Principles of Marketing
• Principles of Microeconomics
• Principles of Macroeconomics
• Organizational Behaviour
• Principles of Accounting
• Business Statistics
• Strategic Management
• Human Resource Management
• Business Law

MAJOR 1
(Business Analytics)

• Data Mining
• Business Modelling
• Business Analytics
• Business Intelligence
• Data Visualization
• Programming for Analytics
• Predictive Analytics
• Big Data Analytics
• Advanced Production and Operations Management
• Management Information Systems
• Apprenticeship 1 OR
• Case Study 1 OR
• Business Plan 1

MAJOR 2
(Digital Marketing)

• Cost and Management Accounting
• Marketing Management
• Project Management
• E-Commerce: Micro-Multinationals
• Social Media Content Marketing
• Pay Per Click Advertising
• Applied Digital Marketing Strategies
• Digital Analytics for Marketing Professionals
• Digital Marketing Channels
• Digital Techniques
• Apprenticeship 2 OR
• Case Study 2 OR
• Business Plan 2