Asst. Prof. Dr. Noorseha Binti Ayob

Dean, Assistant Professor

Bank Rakyat School of Business, Innovation, Technology, and Entrepreneurship

noorseha@unirazak.edu.my

60327307049

Academic Background

PhD, Social Innovation
Glasgow School of Business and Health/Yunus Centre for Social Business and Health, Glasgow Caledonian University
Thesis title: ‘Tracing the evolution of social innovation as a concept: From Europe to Malaysia

Master in Business Administration, Corporate Entrepreneurship
Graduate Business School, Universiti Teknologi MARA
Dissertation title: ‘Organizational Climate and Intention to Leave: A case of Sepang International Circuit’

Bachelor of Business Administration (Hons.) Finance
Faculty of Business Management, Universiti Teknologi MARA

Diploma in Business Studies
Faculty of Business and Management, Universiti Teknologi MARA

Specialization

Management, Business, Entrepreneurship, Social Entrepreneurship, Social Innovation

Publications

Research article
Ayob, N., Teasdale, S., and Fagan, K. (2015), How social innovation “came to be”: Tracing the evolution of a contested concept, Journal of Social Policy.
Ayob, N., Yap, S., Sapuan, A., & Rashid, A. (2013). Social Entrepreneurial Intention among Business Undergraduates: An Emerging Economy Perspective. Gadjah Mada International Journal of Business, 15(3), 249–267.

Book
Malaysian Entrepreneurship: A Multi-National Comparison based on GEM Data 2010. A study undertaken by Universiti Tun Abdul Razak. Karisma Publications (2012). Entrepreneurship in Malaysia.
The Global Entrepreneurship Monitor (GEM) Report 2009. A study undertaken by Universiti Tun Abdul Razak. MPH Publishing (2011). ISBN: 978-967-5997-26-6.

Book Chapter
Che Omar, I., and Ayob, N. (2019), The Role of Higher Education in Creating an Entrepreneurial Malaysia in Rethinking Higher Education in Malaysia: Strategic Foresight Addressing Critical Factors to 2030 edited by Catarina Tully and Samsinar Md Sidin, Universiti Tun Abdul Razak

Ayob, N., and Mahazir, M., H. (2019), Social Entrepreneurship in Entrepreneurial Leaders: Shaping the Malaysian Entrepreneurship Ecosystem edited by Nicholas H. Barker and Mohar Yusof, Universiti Tun Abdul Razak

Dewi Amat Sapuan, Ram Milah Hansa Ram, Noorseha Ayob & Puti Maizan (2012, May). Does Making You Happy Make Me Happy? Examining Facets of Emotional Labour and Job Satisfaction in Front-line Workers. 4th Annual International City-Break Conference: Business and Society in a Global Economy, Athens, Greece has been published in Current Issues in Sociology: Work and Minorities edited by Gregory A. Katsas.